Marketing – Head

Job Category: Marketing
Job Type: Permanent
Job Location: Bangalore

Experience: 10+ Years

About Identity Access Management (IAM) domain

Identity Access Management (IAM) is one of the three highest growth technologies in IT industry. The global identity access management system market can expect an astounding 16% CAGR to reach a valuation of USD 24 billion during the forecast period (2018-2022). This domain has two main streams: Identity Governance and Administration (IGA) and Access Management (AM).

According to Gartner the leading market analyst; by 2021, IGA as a Service becomes the dominant delivery model for new deployments, where 40% of new buyers will opt for cloud-architecture IGA and 15% for cloud-hosted IGA software, up from 5% and less than 5%, respectively, in 2018.

About Ilantus

Ilantus (https://www.ilantus.com) is one of the global leaders in IAM, known for technical innovation (3 international patents) and customer service in US. Ilantus is at the most exciting phase of its 18-year-old history. Ilantus products like Niche Identity, Compact Identity & Identity Plus are cutting edge products in IAM domain.

Compact Identity is the world’s first compact product that offers both Access Management & Identity Governance & Administration features.

Our product is already in the leadership quadrant of various analyst reports.

On the threshold of historical success, Ilantus has exciting career opportunities for leaders who would like to write history. We are looking for a right candidate for “PAM Specialist” position. Right candidates will have the good opportunities to make money through ESOPs in addition to the regular compensation packages.

Responsibilities:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the whowhatwhen and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Create effective datasheets, brochures, case studies, decks and other marketing material, partnering with various teams in the organization.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Requirement:

  • 10+ years of product marketing experience (for a security product solution preferably) with at least 5 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Highly proficient in spoken and written English.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

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