To stay at the forefront of your field, it’s fundamental to stay current – to read about the latest developments in human-centered design; to allow the best of the best to inspire and inject creativity into your own designs; to read, discuss and debate various points, merits, and opinions in the field of UX and UI.
The universe of user experience (UX) and user interface (UI) design has taken front and center stage: everyone seems to know the buzzwords, and your boss and/or clients want to know what you can do to improve not the hardware but customer experience. The field moves quickly as usability, accessibility, interaction, and visual design continue to advance.
When companies execute Digital/Infrastructure Transformation strategies, a typical goal is to move faster than the competition – Introduce new products faster. Service customers faster. Adapt to market change faster.
*The faster users can access their applications, the faster they execute.
Therefore, one should take a hard look at its user experience when talking about Single Sign-On specifically. It’s something that users access many times a day. It can be a bottleneck or a bullet train, depending on its usability — or lack thereof. In fact, a University of California study found that knowledge workers shift “working spheres” about every ten minutes. Since each of these shifts may involve a different set of apps, it helps to make single sign-on (SSO) as frictionless as possible.
Few of the common mistakes that companies commit when building a customer friendly UI is not treating Flexible Application Access and Access Experience parallelly. One needs to consider that every customer experience is supported by 3 major pillars: Flexible Access (any device), Unified Experience (Similar login experience across devices) and Easy to Adopt (by the customer) example, auto save changes, frequent used apps, mouse overs etc. though keeping in mind all to be achieved with as minimum clicks as possible.
With this in mind, ILANTUS has rebuilt the SSO login experience from the ground up to make accessing apps incredibly fast, convenient and delightful. Now enjoy iPhone like experience with all 3 pillars affecting customer experience on one single platform (ILANTUS SSO) for Androids, iOS, Desktops, Laptops and all other devices one can imagine.
By Sourav Tibrewal